Notes from the CEO
Where do you bank? Why it matters.
Do you bank locally? I do.
April is community banking month am proud to announce that Five Star Bank is part of the iBankLocal project from the Western Independent Bankers and California Independent Bankers. The idea behind the campaign is simple really, to educate the public about the values of community banks and the benefits of banking locally.
I believe the real value of community banks is in the term community. At Five Star Bank it’s more than simply a description or a marketing catch-phrase. The Five Star Bank staff members and I all live in the cities and towns where we have business offices, our children attend local schools, our families are a part of community churches, and we volunteer for local nonprofit and civic groups. We do business in the places we call home. Therefore, our clients are more than customers; they are our neighbors, our friends, and our fellow civic-minded citizens.
The success of our clients, neighbors and friends means more than a boost to our bottom line. It means success for the community and it directly impacts our families’ quality of life. I have seen this first hand and am quite proud of the work we’ve done as a community bank to help local business and therefore our community thrive.
If you are not with a local bank, I urge you to consider it. You can start by visiting ibanklocal.org. The website provides information about the benefits of banking with a community bank, the economic importance of community banks to their neighborhood, a list and mapping of community bank branches in the iBankLocal network by zip code, and a place to comment on experiences with banking local.
I would like to sincerely thank all of our current clients for their business, their trust, and their confidence that Five Star Bank is the best place to do their banking. By doing so you are investing in this community tenfold.
James E. Beckwith
President and Chief Executive Officer
Five Star Bank